Working with a lead generation firm provides a predictable and highly cost-effective flow of qualified leads. Instead of relying on irregular opportunities, your pipeline is supported by a structured process that ensures consistent visibility and engagement with the right decision-makers. This approach enables businesses to grow predictably without the complexity of building and managing an internal sales team.

By leveraging modern AI technology, it is possible to hyper-target your exact ICP decision-makers at scale while delivering personalized and relevant outreach. This makes the process efficient, affordable and safe.

Lead Motive focuses on long-term growth through data-driven processes, testing, and continuous optimisation. The goal is to build a scalable system that supports sustainable growth with lower risk and clearer structure than handling everything in-house.

Appointment volume depends on several factors, including your target market, the strength and clarity of your offer, your sales cycle, and the outreach volume we decide to run each month.

For most clients, a well-positioned campaign typically generates between 8 and 40 qualified appointments per month. In some cases, results can be higher, but we always prioritize relevance and buying intent over raw volume.

It’s important to note that outbound is not a fixed-output channel. Performance improves over time as messaging, targeting, and sequencing are refined based on real market feedback. Our focus is to deliver consistent, qualified prospects that fit your ideal client profile.

We use a multi-layered qualification process that combines data validation, intent signals, and human review.

This includes:

- Building lists strictly based on an agreed Ideal Client Profile (company type, size, geography, project type, and buying authority)

- Verifying contact details and roles before outreach

- Filtering for decision-makers and project influencers only

- Using intent-based triggers and contextual signals (recent activity, growth indicators, project relevance)

- Manual quality control to remove low-fit or speculative prospects

Appointments are only counted as qualified if they match the criteria we define together before launch.

At Lead Motive we are able to offer a no-brainer deal where you pay for each qualified call + your own software.

We aim to adjust our pricing so we can deliver a revenue ROI between 9:1 and 40:1 for our clients.

To achieve this, we work only with clients that are a strong fit. Each setup is tailored based on how valuable and rare qualified leads are in your market, as well as your client lifetime value. This ensures you primarily pay for real outcomes.

Most partnerships start with this structure:

$ 447/month for software, infrastructure

$ 197-297 per qualified appointment booked

You can typically expect the first appointments within 2–3 weeks after onboarding.

This initial period is used for "warmig up emails", research, list building, messaging calibration, and technical setup. After the first campaign performance usually improves steadily as we optimize messaging and targeting based on real responses.

We use a combination of reputable B2B data providers, public business information, and proprietary enrichment tools to source prospect data.

All information is gathered from:

- Publicly available business sources (company websites, professional networks)

- Verified B2B databases

- Email verification systems to ensure deliverability and accuracy

We do not scrape private data, and we follow applicable data protection and outreach best practices. The result is accurate, relevant, and up-to-date contact information of prospects who are genuinely relevant to your service.